How glasses are good for your image

I really like this advertising campaign from Oogmerk Opticians. It is a series of before and after pictures that demonstrate how wearing glasses can change your image.

Welcome to Scotland

We have spent some time over the years discussing the best advertising campaigns from around the world but I don’t think we will add this one from Scotland to the list. The Scots have just spent £125,000 to come up with the new tourism catchphrase … “Welcome to Scotland.” The Daily Record newspaper moans that “top advertising brains” are responsible for the groundbreaking motto. Said one politician: “It sounds more like a road sign at Berwick than it does a must-do invitation to visit our country.” The Scots had been using the line “The best small country in the world” and it is hard to see how their new slogan is any better. However, “Welcome to Scotland” did beat out “The home of Europe’s fastest growing life sciences community,”!