Why does nobody want to feel like a natural woman anymore?

In this column Suzanne Moore discusses why she believes that we now have a new aesthetic of femininity where everything is meant to be as fake as possible.

Falsies have become my preoccupation. But clearly not just mine. I could buy a mascara called Falsies to give myself “the ultimate false lash glam look”. But why do that when I could just wear enormous false eyelashes? Or, better still, spend a small fortune on lash extensions, which hopefully wouldn’t fall off for a few weeks if tended lovingly. It all seems a lot of time and energy, really.

On the train or at the supermarket I see many young girls with long, spidery, glittery lashes, even when in their uniforms. I quite like this overalls-and-drag-queen look. I like the lack of pretence that this is real. But how did we get here, I wonder – to this new aesthetic of femininity where everything is meant to look as fake as possible? Hair, nails, tan, teeth, tits. Sure, I know the rules: that we are born naked, and “the rest is just drag”. Sure, I get the hyper-femininity of the big queens and the game old birds such as Dolly Parton and Cher. What is strange is that a parody of femininity is now what many ordinary women are aspiring to.

There was time when falsies were the pads shoved down your bra to make your breasts seem bigger, a kind of comedy stuffing. Now the stuffing is put directly inside the flesh, in the form of silicon implants. While not as cheap as chips, false breasts are certainly becoming as common as them.

Read the rest at The Guardian.


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