We have discussed how columns differ from newspaper articles in that they are the opinion of the writer. They are signed, or by-lined, for example Jeremy Clarkson. The style of a column can be formal or informal, depending on the subject. The column can focus on any subject-politics, social issues, topical issues, sport, observations. The column should be written so that the columnist’s voice can be heard clearly as if the writer is talking to the reader.
Remember a column should:
- Reflect the personality of the author.
- Demonstrate a strong writing ability and a distinctive style.
- Express the viewpoint of one writer rather than that of a newspaper.
- Look at a subject that appeals or interests many readers.
- Present new insights in a lively manner that shows the writer’s conviction.
- Provide discussion that stimulates readers to think, to evaluate or to act from a new perspective.
- Use an original title that defines the angle or the type of content.